Personal Information We May Collect
Two types of information are collected in connection with the Properties: Personal Information and Other Information.“ Personal Information” is information that identifies you or makes you identifiable as an individual. “ Other Information” is any information that does not reveal your specific identity. If we are required to treat Other Information as Personal Information under applicable law, then we may use and disclose it for the purposes for which we use and disclose Personal Information as detailed in this Policy. Other Information is addressed separately below, under the heading “ OTHER INFORMATION”.
We and our third-party service providers may collect the following Personal Information from you:
Postal address (including billing and shipping addresses)
Collection of Personal Information
We and our third-party service providers collect Personal Information through the Properties in a variety of ways, including:
Through the Properties
We may collect Personal Information through the Properties, for example, when you register for newsletters through the website, make a purchase or make a request.
You are not required by statute or contract to provide any Personal Information to us. For example, when you participate in various opportunities provided through the Properties, we collect Personal Information from you in order to enable you (or us) to complete your experience on the Properties.
How We Use Personal Information
We and our third-party service providers use Personal Information for the following business purposes including:
We will engage in this activity because we have a legitimate interest.
Providing the functionality of the Properties and fulfilling your requests.
To provide the Properties� functionality to you, such as arranging access to your registered account, and providing you with related customer service.
To respond to your inquiries and fulfill your requests, when you contact us via one of our online contact forms or otherwise, for example, when you send us questions, suggestions, compliments or complaints, or when you request information about our Properties.
To send to you administrative information, including information regarding the Properties and changes to our terms, conditions and policies.
To complete and fulfill your purchase, for example, to process your payments, have your order delivered to you, communicate with you regarding your purchase and provide you with related customer service.
To allow you to send messages (for example, music clips or artist information) to a friend through the Properties. By using such functionality, you are telling us that you are entitled to use and provide us with your friend�s name and email address.
We will engage in these activities to manage our contractual relationship with you and/or to comply with a legal obligation.
Providing you with our newsletter and/or other marketing materials and facilitating social sharing
To send you marketing communications, that we believe may be of interest to you if you have indicated that you would like to receive them (including, without limitation, by our third-party service providers that send direct mail, email, and other types of advertising)
We will engage in this activity with your consent.
Analysis of Personal Information for business reporting and providing personalized services.
To analyze or predict our users� preferences in order to prepare aggregated trend reports on how our digital content is used, so we can improve our Properties.
To personalize your experience on the Properties using your IP address, by presenting content, products, and offers tailored to you.
We will provide personalized services either with your consent or because we have a legitimate interest.
Data analysis, for example, to improve the efficiency of our Properties;
Audits, to verify that our internal processes function as intended and are compliant with legal, regulatory or contractual requirements;
For fraud and security monitoring purposes, for example, to detect and prevent cyberattacks or attempts to commit identity theft;
For developing new products and services;
For enhancing, improving, or modifying our current products and services;
For identifying usage trends, for example, understanding which parts of our Properties are of most interest to users;
For determining the effectiveness of promotional campaigns, so that we can adapt our campaigns to the needs and interests of our users; and
For operating and expanding our business activities, for example, understanding which parts of our Properties are of most interest to our users so we can focus our energies on meeting our users� interests.
We engage in these activities to manage our contractual relationship with you, to comply with a legal obligation, and/or because we have a legitimate interest.